Marketing via Wiki’s

Have you ever heard of a wiki?

A wiki is a type of web site that lets ALL its users update the site’s content. The name comes from the Hawaiian word for “quick,” and is sometimes used as an acronym for “what I know is…”

Wikis allow people to share ideas and communicate with one another in a fresh new way. Every visitor to a wiki web site can add to, delete, or edit the site’s content, creating a sort of living web page full of fresh perspectives and up-to-the-minute information from multiple users.

Visit Wikipedia.org (the Web’s biggest and best-known wiki);

It’s an online encyclopedia on everything from historical figures, to technical terms, to world events and it is becoming a reliable source of online information.

But what you can used Wiki FOR?

Well, wikis can be used an an option for online businesses. This will give you an online, interactive space where you can:

• Market your products and services
• Establish a company voice and identity
• Offer product information to your potential customers
• Answer questions, collect feedback, fresh ideas about your product
• Attract traffic from the search engines, and drive that traffic back to your web site
• Create a community that keeps your readers and customers coming back for more

and much more.

But I’m willing to bet that MARKETING WIKI’s will be the next big thing. For example, check out how Amazon.com is using their new ProductWiki to allow even more customer feedback on their products than ever before.

So take action, go to www.wikipedia.org and start your very first WIKI!

Cheers!

Tags: Marketing, online community, Tools, wiki, wikipedia