The SUBJECT line! - You have 10sec or less

Research shows that people look at an email or a website for less then 10 sec or even less to decide either they want to read it, or move on to another website.

So what catches the eyes of a reader. Your SUBJECT LINE.

This rule applies to both when designing the MAIN PAGE of the website or an email. Use the following to keep the main page or an email subject confined, to attract the viewer:

- Simple, short subject line.
- Must initiates curiousness, demands viewer to continue viewing it.
- Please Please stay away to make outrageous money claim ( e.g. Earn 5 figure income in 7 days?).
- Quick good practical facts about your topic.
- If you an expert, enlist your facts clearly (Don’t make outrageous claims!)

There are millions of onepage website, with the following in common;

- A long sales letter
- Takes 2-5mins to load the page
- Outrageious claims of making money
- Too many referrer claiming they benefit from the said product
- At the end, ask you to pay for the product.

The above seems to be VERY COMMON, and now user are smart and they are avoiding such websites. My advise KEEP IT SIMPLE, use:

- New Tools like VIDEO INTRO
- Preview of your actual prdocut via VIDEO ( you can used Adobe Flash etc.)
- SHORT SELLING COPY
- QUICK HARD FACTS

As I said, no one has time to read those LONG SALES LETTERS rather, they need a quick, to-the-point summary of what you are offering them.

Cheers!

Getting Traffic to your website via One Article!

There are several strategies that you can implement to drive free traffic to your website. I am going to discuss a simple one, which is via:

‘Writing an Article’

In order to generate traffic to your website, follow these actions:

ACTION 1: Write an Article

You can write about anything that excite you e.g. your niche product, tips/tricks etc. The key is to have your viewers learn and benefits from it.

ACTION 2: Submit your article

Create a summary about your article, enlist the benefits of viewers, it’s like using attractive language when using Google AdWords, so be creative. You can submit your articles to:

Articlecity.com
Ezinearticles.com
Easyarticles.com
Site-refrence.com
Ideamarketers.com
Submitondashboard.com
Local-list.us
Articlecat.com
Article99.com
Bigarticlepro.com
Marketmyarticle.com

ACTION 3: Submit Press Release

To send your article as Press Release follows the instructions via http://www.prwebdirect.com/pressrel…s.php#format). Once you format your article, you can send this via all FREE press release websites or used www.prwebdirect.com and pay to submit your press release. Some of the Free press releases websites are;

i-newswire.com
clickpress.com
free-press-release.com
express-press-release.com
pr9.net
pressbox.co.uk
press-base.com
prfree.com

ACTION 4: Turn your Article into a Video

Creating a video nowadays is quite easy, you can used YouTube, Yahoo video or similar websites to view instructions and how to submit etc.

Basically, this is the new way to drive traffic to your website. Create a video with your audio, and create some PowerPoint and then record the whole thing, submit to video websites. You can also use SlideShare.com, if you want only the slides, not the video.

Couples of Video submission sites are:

YouTube.com
blip.tv
GoFish.com
LiveVideo.com
Video.Yahoo.com
vMix.com
SUMO.tv
The results that you get from video submissions are fantastic. Videos are the new medium of communications to the viewers.

ACTION 5: Create a PodCast

If you already have an audio recorded for your video presentation, you can PodCast it. It’s like you are starting your own radio station. You can used several PodCast websites to do that, or you can use Apples iTunes (www.apple.com/itunes/tutorials/).

ACTION 6: Create a BLOG entry

Put the ‘Summary’ that you prepared for your article submission, and the ‘Video Link’ to your BLOG. Also, add your article into another BLOG entry too. People will be able to find info via searching BLOGs and will be able to come to your site and then to your website.

ACTION 7: Create a Squidoo Lens

Use your audio and video to create a squidoo lens (an easy-to-build online page). Squidoo (Page Rank 7) has a wizard that walks you through creating the lens. You can also put links back to your website on their site for free!

ACTION 8: Bookmark your video links

Enlist your video links as bookmark, as this will help you boost your videos higher in the search engines. Use the following social bookmark sites to start posting your video links

Digg.com
Del.icio.us
Technorati.com
Stumbleupon.com
Twitter.com
Reddit.com
Newsvines.com
Furl.net
Slashdot.org
Plugim.com
MyLinkVault.com
Google Bookmarks
Jumptags.com

Once your follow and take ACTIONS as above, you will see traffic coming to your website. Remember, you have to take actions, to get things done.

So, go on take your action #1.

Cheers

Marketing via Wiki’s

Have you ever heard of a wiki?

A wiki is a type of web site that lets ALL its users update the site’s content. The name comes from the Hawaiian word for “quick,” and is sometimes used as an acronym for “what I know is…”

Wikis allow people to share ideas and communicate with one another in a fresh new way. Every visitor to a wiki web site can add to, delete, or edit the site’s content, creating a sort of living web page full of fresh perspectives and up-to-the-minute information from multiple users.

Visit Wikipedia.org (the Web’s biggest and best-known wiki);

It’s an online encyclopedia on everything from historical figures, to technical terms, to world events and it is becoming a reliable source of online information.

But what you can used Wiki FOR?

Well, wikis can be used an an option for online businesses. This will give you an online, interactive space where you can:

• Market your products and services
• Establish a company voice and identity
• Offer product information to your potential customers
• Answer questions, collect feedback, fresh ideas about your product
• Attract traffic from the search engines, and drive that traffic back to your web site
• Create a community that keeps your readers and customers coming back for more

and much more.

But I’m willing to bet that MARKETING WIKI’s will be the next big thing. For example, check out how Amazon.com is using their new ProductWiki to allow even more customer feedback on their products than ever before.

So take action, go to www.wikipedia.org and start your very first WIKI!

Cheers!